Phoenix Australia deliver world-leading mental health and trauma training, programs of research and knowledge translation. Demand for Phoenix’s training increased significantly after Australia’s devastating bush fires over the 2020-21 summer season, before increasing again as Covid-19 hit. With all training delivered face to face, Phoenix sought to rapidly move online to meet demand at this critical time across the country.
Working with government, business and public customers, Phoenix needed a way to transition to online delivery and distribution, in a way that was flexible enough to meet different customer requirements. After doing an in-depth review of learning management systems, Phoenix found few incorporated an e-commerce tool flexible enough to manage all their delivery needs.
“Most LMS’ don’t have anything to do the e-commerce side and are just there to do the learning.”
Integrating directly with Phoenix’s Canvas and Moodle learning management systems, Phoenix chose Course Hub as their branded, simple and streamlined way to go to market with their online offerings. Course Hub's API driven architecture also enabled a custom API to be developed, allowing the data captured in Palette to flow through to Phoenix’s other systems, keeping everything in sync.
Phoenix now use Course Hub's coupon functionality in combination with the ability to lock down offerings for private access, to manage and deliver B2B enrolments. Capturing custom and dynamic data through registration forms is underpinning better insights into their target audiences, whilst the white-labelled and mobile-first portal experience is an important digital property expressing Phoenix’s recent brand review.
The Phoenix team now manage their portal through the self-service admin panel, adding and editing offerings, creating coupons, managing registrations and more. Course Hub is underpinning their ability to scale, and opening up new business opportunities along the way.
“We are getting projects now that we didn’t even know we would be considering as a business.”
“We can now manage scale with fewer staff.”
“If we’re selling a product to an organisation, we want them to have an easy and postive experience. The feedback we’re getting is that’s the case - Course Hub is 100% part of that.”